China Lingerie Market ReportChina is a major target of many international brands. Cities like Shanghai and Beijing have an ever increasing demand for branded lingerie's and the trend is slowly spreading ahead to smaller cities as well. Shimmering designer intimate wears in jacquards, brocade velvet, satin, gold thread and trimming, and apparels embellished with precious stones have now entered the market. International brands seeking to establish their product in the Chinese market are drawn to find a local partner to help them to navigate the market, and coordinate with the local workers to manufacture apparels.
To show that their products are different from other cheaper garments, luxury lingerie makers are developing their brands and are following more aggressive methods of marketing. There was a time, when lingerie advertising was banned in China. But ideas once considered decadent are eagerly welcomed later on, and the boom of lingerie industry led to creative advertisement strategies. Manufacturers are reinforcing their brand images by plastering billboards with traffic stopping advertisement displays, and appealing visual displays. An outdoor advertising company in China states that budgets for advertisements of lingerie companies have a steady increase year after year. The main target is the first tier cities like Beijing, Shenzhen, Shanghai, Dalian, Chengdu, and Guangzhou