Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie's are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie's rose by 2.6% to $29.92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market: 

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer.