Consumer demand driving the fast growth of cosmeceutical skincare products
If you have been following the overseas skincare markets recently, you will no doubt be well aware of the very fast growth in “cosmeceuticals”. While the official definition of cosmeceuticals is still being discussed among industry experts, clearly it is closely related to the active ingredients involved and the importance of these ingredients and their effect in the overall marketing of the brand. This is especially true for the skin care market.
The strongest driver behind this fast growth has been the direct demands of consumers for more effective products. Gone are the days when a skincare company could simply claim some natural-sounding ingredient and consumers would rush out to buy it. Now consumers are much more educated, and they are looking for scientifically-based ingredients with proven effects. They can easily educate themselves on the internet regarding these ingredients as well. And, finally, the BBS’s in China are now active “information markets” for consumers to exchange opinions on the effectiveness of various products and brands. End Result: Skincare producers now are facing highly knowledgeable, nearly professional, buyers rather than simple consumers.