China's Cosmetic and Toiletries Industry ranks second after Japan (as of 2007) and has been witnessing strong growth in the Asia-Pacific region. Improved living standards along with rising consciousness about the ‘looks’ have been propelling Chinese consumers to go for more cosmetic and toiletry products in their daily life, says "Cosmetics and Toiletries Market in China”, a market research report by RNCOS. It provides an in-depth analysis of the present and future prospects of the China cosmetic and toiletries industry and gives a panoptic view of the industry, with focus on distribution channels and sales and consumer behavior in China. 

Market Analysis China’s cosmetics market is flourishing, yet, there is still huge potential for further growth as per capita annual expenditure on cosmetics today is well below the global average. The factors fueling growth into the industry include WTO accession, rising disposable income, changing lifestyles and shift towards westernized culture, among others. At present, the cosmetics and toiletries sales are dominated by the urban areas, but growth in future is expected to come from rural Chinese people boosted by rising middle class families and changing consumption patterns. However, sales of counterfeit products in the rural parts of China will definitely be a huddle for the branded cosmetics products and will need a boost for consumer awareness for future sustainability.