The Chinese cosmetics market is a dominating industry. Market estimates place the industry anywhere between $5 and $10 billion USD. Consumers of this industry also vary dramatically. Young and old, male and female: most Chinese consumers play in active role in placing the cosmetics industry where it is today. The wide range of market segments in the cosmetics category allow for brands to be very diverse in their product offerings. Skin care covers over 80% of the cosmetics market. Heavy hitters such as P&Gs Olay and L’Oreal are sold next to local brands such as Herborist and also compete with direct sellers such as Amway , Avon , and Mary Kay. It’s a unique combination of distribution in China (including supermarkets, malls, online shops, and direct selling) that drives this market forward. Direct selling in China is definitely a growth sector. This particularly holds true in smaller tiered cities, where cheaper products and convenience makes direct selling more effective.