Underwear Market Scale from 2002 to 2008At present, the annual sales amount of China's underwear market has reached RMB
50 billion and 60% of the underwear consumers are metropolis women. It is forecasted by some experts that the annual growth rate of China's underwear market in the next ten years will keep at 20%.
The underwear industry has developed prosperously for several decades overseas, but developed insufficiently in China. Since the mid of 1990s, China's underwear industry, especially the women's underwear industry, has matured basically, forming an industrial pattern of a south area represented by Guangdong, an east area represented by Shanghai and a north area represented by Beijing. According to statistics, there are more than 3,000 underwear enterprises in China at present, mostly producing medium- and low-end products.
II. The Condition of Underwear Market in 2008
The growth rate of sales volume of knitted underwear in 2008 was still at a low level over the same period of the previous year. Since 2007, China's underwear market gradually has entered a period of adjustment, with a marked decline in sales growth. In 2008, key large-scale retail enterprises in China had a year-on-year growth rate of
8.6% in terms of sales volume in the knitted underwear market, which was 1.7 percentage points higher than that in 2007 but was also at a lower level compared with the growth rates of 2005 and 2006.
The proportion of sales volume of knitted underwear goods has a marked decline. Sales of knitted underwear in China show a clear sign of periodicity
Generally declined brand concentration and relatively stable brand pattern
The decline of brand concentration reflects that the brand competition existing in
China's knitted underwear market become fiercer and fiercer in recent years. Brand pattern is relatively stable.
Competition focuses on leading brands.