Drugs Marketing
Currently two factors are promoting China's OTC market. The first is the rapid demographic change in the country. This is mainly due to the urban population, which is increasing by 10 million every year, and their demand for OTC drugs is a great incentive for the market to grow. In addition, China's population is aging faster, and the number of people above 60 years old has gone beyond 132 million, and whose demand for healthcare is increasing. And on top of this, the income of the urban population is also increasing quickly and their need for healthcare is increasing in kind. The second factor is that urban people have become increasingly conscious of healthcare, and an increasing number of those people visit drug stores by themselves.