Marketing PlanningMarketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood.
Marketing planning involves assessing the environmental situation and accordingly chalking out the roadmap towards accomplishing long-term marketing objectives of an organization. It is imperative for the organization to regularly assess its competitive strength amidst its competitors in the market. This helps the organization in developing and modifying its marketing and sales planning.